End of 9-endings, price recall, and price perceptions
نویسندگان
چکیده
منابع مشابه
Of Price Endings with Scanner Data
Several consumer behavior theories have been offered to explain the preJXK)(jerance of prices that end in the digit 9. This study attempts to inca'porate these proposed behaviors into the implicit utility function of consun-. chace models, resulting i1 both a more accurate tool for managerial decision making end additional insights into how consumers actually behave toward price endings. An att...
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Empirical product prices often show certain price endings, i.e., values after the digit, more often than others. The question arises whether price endings non-linearly affect the purchase decisions of consumers and whether firms consider these reactions in pricing. This study is the first that provides a holistic market perspective of consumer demand and firms’ pricing to answer this question. ...
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Although the use of $9 price endings is widespread amongst US retailers there is little evidence of their effectiveness. In this paper, we present a series of three field-studies in which price endings were experimentally manipulated. The data yield two conclusions. First, use of a $9 price ending increased demand in all three experiments. Second, the increase in demand was stronger for new ite...
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ions. They also presume that consumers carefully calculate the give and get components of value, an assumption that did not hold true for most consumers in the exploratory study. Price as a Quality Indicator Most experimental studies related to quality have focused on price as the key extrinsic quality signal. As suggested in the propositions, price is but one of several potentially useful extr...
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ژورنال
عنوان ژورنال: Economics Letters
سال: 2017
ISSN: 0165-1765
DOI: 10.1016/j.econlet.2017.04.001